Succor soap bars are better than other soap bars because each bar is made using quality oils and helpful natural additives. Our soap does not contain concentrated additives which has a harsher drying effect to human skin. After using a Succor bar your skin will remain soft and elastic. WGB Soap Company does not short cut the creation process of each bar robbing our customers of glycerin content. Instead we use the cold process to make each bar of Succor soap to ensure our customers get a quality and long-lasting soap bar. This is why the word premium has to be used to describe this product.